Ù TRÒN | 2018.12 | CREATIVE DIRECTION
In this tale of Tự Do, one will travel back in time to Vietnam in the early 20th century. Amidst a time of struggling for independence, the enlightened mentality of the people had transformed this oriental land into a progressive nation.
At the core, Vietnamese continued practicing their traditional beliefs and customs. Their respect for hierarchy and social harmony remained the fundamental values, guiding people’s way of life.