TỰ DO



Ù TRÒN | 2018.12 | PRODUCT DESIGN


In this tale of Tự Do, one will travel back in time to Vietnam in the early 20th century. Amidst a time of struggling for independence, the enlightened mentality of the people had transformed this oriental land into a progressive nation.

At the core, Vietnamese continued practicing their traditional beliefs and customs. Their respect for hierarchy and social harmony remained the fundamental values, guiding people’s way of life.
Meanwhile, a group of intellectuals, realizing the old teachings were inadequate to move the nation forward, wanted to change. They encouraged men and women to learn from beyond the borders to improve upon themselves.

These conventional and modern ways of life interestingly coexisted in harmony. People were free to choose from the two paths. A woman could put on her modern Áo Dài daily while keeping her traditional Nhật Bình for festive occasions. A man may wear a suit, cut his hair short, learn from the West and embrace Oriental values.
With this new deck, we want to celebrate a time of progressive changes induced by that mentality of Tự Do, meaning liberty and open-mindedness. They became the cornerstone for our contemporary society - modern yet culturally unique.


"WORK HARD - PLAY CARDS"


Project Assistant Zo, Tuấn Vũ & Việt Lâm
Words by Chi Nguyễn
Photography © Zo

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