ĐỔI MỚI ĐỔI ĐỜI



2019.12 | Ù TRÒN | PRODUCT DESIGN



This game of Monopoly is designed with a new look and unboxing experience. The packaging is nolonger its traditional top & bottom but a wrap-around with the board itself. This creates an outer protection for its inner chambers containing all cards, banknotes and tokens.

The game is also taken on an early chapter in Vietnam's modern economy where our Socialist state opens up in the 90s. Under the name Đổi Mới, the country created a new era of economic reforms and its people could seek out to new opportunities.

Đổi Mới Đổi Đời is limited edition of 200.

Project Assistant Sơn N. & Lâm Q. Việt
Words by Chie
Photography © Zo