TOÀN DÂN



Ù TRÒN | 2018.04 | CREATIVE DIRECTION



Vietnam of the new millenium is shaped from the turning point that took place in the 20th century. Despite living in a modern society, the old memories of people, of youthful idealism and of transformative events are still living vividly in many people’s mind.

From absolute monarchy to an independent socialist state, from a purely agricultural nation to a more diverse economic landscape, from age-old beliefs to the perfect blend of modernity and tradition. In such time, the roles of the people in the society became more dynamic with the formation of new socialist classes: Scholar, Farmer, Worker, Trader and Soldier.



With different attributes and unique mindsets, people united and together form an unbreakable force, driving our nation forward. Hence, Toàn Dân /twa:n zan/, meaning ‘all the people’ in Vietnamese, is set to be in this 20th century as a tribute to all the people of the previous generation and their contributions to Vietnam’s modern society today.

"WORK HARD - PLAY CARDS"

A collaboration with Trịnh Thuỳ Linh
Project Assistant Vũ Việt Tuấn & Lâm Quang Việt
Words by Chi Ng.
Photography © Zo

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